I just got done reading a great article on PR that focuses on how thought leadership is the next “big PR frontier.” I have been laughing for the last five minutes because I have had a running argument with my husband, a top executive in the restaurant equipment manufacturing world about the word “thought leader.” He hates it. I use it all the time and so, of course, love the term.
So it was with great pleasure, as wives do, in a friendly way, sent him a great new article on thought leaders. So now that I have won my point in this round of couples sparring, I bet you would like to know my 50 ways to grow your thought leadership to grow your market. Please. Feel free after my ideas to offer your own. They will be greatly appreciated:
- Write a book. Yes. If you know me I always say, “It all starts with a book.” It can be an e-book, but it’s the best way to grow your thought leadership. I am just getting ready to launch what I am calling “Biz Book PitchFest” with the folks at CrowdSpring and four of the most amazing judges to find the next top business book author. Maybe this could be your launch as an author?
- Write a blog. Now most of you don’t want to write a blog. It takes too long. You don’t have enough to say. You don’t like writing and so on and so on, but if you are ever going to build up a discipline of writing, of finding your own voice, do blog.
- Go to conferences. I just got back from SOBCon. Wow! It was amazing to meet so many bloggers, to experience such great thinkers and writers in one room. If you don’t go to SOBCon, go to a conference in your industry but consider conferences that have 150 or fewer people. SOBCon wisely limits the number of attendees to 150 or under so you can, pretty much, meet everyone in the room.
- Create a contest. Just as I am creating a contest now to showcase the extensive thought leadership I have built in the area of blog, e-book and book publish as well as social media, you can grow your thought leadership by creating a contest. The question here is who wins when you create a contest? Not only do the winners of the contest win but, also, the people who created the contest.One needs only to think of American Idol to see the benefits that Simon, Ellen and the rest of the judges have experienced because of this contest.
- Create a conference. Is there a great conference already created in your industry or is there an opening for you to create one? Chris Brogan. considered to be one of the top bloggers in the world has attributed the success of his book, Trust Agents, to be a result of his co-creation of PodCamp.