Social media is here to stay. So how do we avoid throwing good money after bad when it comes to social networking or social media campaigns? B.L. Ochman, president of Whatsnextonline.com, has been creating new media marketing and online brand strategy since 1995. Here are her six myths around social media:
1. Social media is cheap, if not free. Yes, many of the tools that can be employed in social media marketing are free to use. However, integrating these tools into a corporate marketing program requires skill, time, and money.
2. Anyone can do it. A surfeit of whiz kids and more experienced marketers are claiming to be social media experts and even social media gurus.
3. You can make a big splash in a short time. Sure, sometimes a social media campaign can produce substantial and measurable results quickly. Social media is great if you’re already a star, but that doesn’t happen overnight.
4. You can do it all in-house. Wrong!
5. If you do something great, people will find it. Quite simply, that never was true.
6. You can’t measure social media marketing results. You can use a variety of methods, including mentions on blogs and in media; comments on the content; real-time blog advertising results, and click-throughs to your company Web site.