Following are five more ways to grow your success in groups on LinkedIn:
- Engage with other active group members who are leaders in your field. By engaging I mean connecting with other thought leaders like yourself who enjoy collaborating and consider interviewing each other. One person’s perspectiveis very different from another and adds additional depth and dimension to your personal brand.
- Connect with the head of the group. Consider requesting you become one of the group managers. If you are willing to lead a group then you can make your posts “featured” which brings them to the top of the list of posts. Now you have the opportunity to raise your profile and thought leadership.
- Recommend your favorite groups to others in your field. Become an advocate for the groups you find most effective. Your recommendation will be seen as an added benefit in helping colleagues and those who get to know you through your colleagues as a step up in developing yourself as a leader online.
- Consider starting your own group. I started my group Networlding on LinkedIn several years ago. Now it is one of the largest groups on LinkedIn. As such it enables me to be a member of a group called “The Super Group” which is just for the leaders of the largest groups. By becoming a member of that group I was able to meet many influential leaders and share lots of best practices for growing vibrant groups. I also connected with the leader of that group, Richard Chaplin, who is now going to be one of our authors in our soon-to-be-released series of books on the best social networking strategies for a wide variety of different professionals and initiatives.
- Aggregate, synthesize and republish other articles, blogs and tweets that you found beneficial. I say it often but this one simple tip can go a long way. Many people have great ideas. It is the aggregation of these ideas where you showcase them and their authors and then add your unique wisdom as to why they are so important that helps your growing audience learn better and faster. There is room for many experts in this dynamic, growing area called social networking.
So what other strategies have you seen working well? Who do you like to follow? What is missing that no one is currently addressing? Please share your insights or comments.