I’ve been working with podcast expert, Chris Curran, now for the past three months. It’s been a big learning curve for me to develop my own podcasts but I am confident that it will pay off. It certainly has for the many clients Chris has helped prior to helping me. I wanted to share Chris’s expertise with you in the podcast, below. I also wanted Chris to provide you with some highlights of insights on podcasting effectively.
Check out my recent conversation with Chris and the podcast.
Q & A with Chris Curran
What is a podcast?
Audio on demand – it’s like Netflix for audio. You can listen from various apps and websites.
Benefits of being the host of your own show:
- Become an authority, build influence and gain instant credibility
- Promote your products and services
- Be a recognized and respected expert in your industry
- Establish expertise and build trust with your audience
- Develop strong relationships with prospects and clients
- Be available “on-demand.” Podcasting is like the Netflix for audio – Listeners can search for shows by topic, browse archived episodes, and listen whenever they want
- Build up a valuable library of content which can be shared and re-purposed
You already have enough knowledge and experience to fill volumes. Every day you talk to others about your business and your industry, answers questions, discuss changes, trends, etc. We can help you tap into that gold mine and use it to get more leads online. Why not share all this information with more potential customers and existing clients?
The human voice connects with people in a way that the written word cannot. When people listen to your podcast, they can feel your emotion. They get a better sense of your personality. They feel like they get to know you.
What you could talk about on your podcast show (Great podcasting ideas):
- Interview influential guests
- Spotlight Clients, Prospects, Strategic Partners, Team Members, etc
- Topics that are relevant to your listeners
- Regular segments like ‘Tip of the Week’, etc
- Success Stories
- Case studies
- Best practices
- Q&A with your listeners
- Company Overview
- Product Spotlights
- “Do-it-yourself” processes
- Incorporate previously recorded audio from presentations, live events, lectures, or audio from videos you have previously created, etc
- Your sponsors (paid commercials, ads and plugs)
- Your website
- Podcast directories including iTunes, Stitcher, TuneIn Radio and others (all of which are essentially search engines where you can be found)
- Your email newsletters
- Your social media accounts
- Your guests can share their episode to their audience
The sound quality of your podcast radio show will be the first, deepest and most important impression listeners will get from you. “Wow, this sounds really good!” is an infinitely better response than, “Geez, this sounds like it was recorded in a tunnel…and it’s hard to hear all the words!” Think about it – when someone says, “This sounds great,” on some level they connect the audio quality with the quality of your show. Fractal Recording produces the best sounding podcast radio shows in the world. Our clients feel extremely confident when encouraging folks to listen to their show because they absolutely know the listeners will be impressed with the production quality. Listeners will automatically be focused on you and your message – which is the whole reason for doing a show in the first place.