According to http://www.investopedia.com/, A rainmaker is any person who brings clients, money, or respect to an organization based solely on his or her association.
Enter Kelli Richards, my friend who is a maestro at strategic rainmaking. Her passion is bringing opportunity to both music and tech worlds by being a “human bridge” and has successfully done this for at least two decades. And she’s for the initiative of musicians partnering up with automotive or other international brands…as she responds to, “Now you are singing my song.” Curious, aren’t you? Read on…
Literally born in, and with, the spirit of technology in Silicon Valley she worked with Apple for a decade (in fact – she was the one who kept on the pilot light for Steve Jobs when he left), was early digital music’s biggest advocate, and then fostered to her entrepreneurial spirit by launching The All Access Group – “Creating Powerful Connections Across Music, Entertainment and Technology.”
Celebrity Access recently featured her as this week’s industry profile which I just read – and she will undoubtedly captivate you in this article as she did me with her commanding and cutting edge knowledge of the industry. If you ever wanted to be a rainmaker this is a woman you want to read up on, again, here!
“180 social media platforms. How would you know which ones to even leverage for your artist if you weren’t in the middle of that world? You have to be in it….[social media} It’s not linear anymore. It’s interactive.” (true for all brands)
“But, Larry, that’s what changing. It’s changing if it’s done right because the brands can be integrated into the social experience in a way that is not intrusive or offensive to the fan and brings the revenue to the artist.”
To find out more about Kelli, see her bio from her website.