I have been building online communities for years, but I have never seen the kind of online traffic and growth of communities like I have seen on LinkedIn. But what makes a good site great? It’s all about the attention you give to the community coupled with the direction.
Following is an example, my new group is called Networlding1 for Job Seekers. Here is the link: http://www.linkedin.com
When you go to the group, I start by leading those who want to sign up create a better “first impression” through the following instruction:
For a free LinkedIn Tutorial Guide email me at firstname.lastname@example.org. Once you are in this group, please share: 1)your top three strengths, 2) your top four values, 3) the type of position you are looking for 4) the types of companies or a list of the top three companies you are looking to get into and 5) connections with two companies you have relationships with.
And here is an example that one of the members posted up:
On 3/17/09 2:45 PM, Linda Carlisle – http://www.linkedin.com/in/lindakcarlisle asked:
Here’s about me — hows about you?
1)my top three strengths
a) highly knowledgeable about corporate branding/integrated marketing communications;
b) creative — a problem solver, a skilled communicator, playful
c) good listener
2) my top four values
a) always keep my promises
b) always be honest and exercise high integrity
c) genuinely try to do the right thing
d) be a good neighbor
3) the type of position I am looking for
A) corporate brand management
b) college-level teaching opportunity in marketing/communications
c) and in the meantime, small businesses that need outsourced marketing support
4) the types of companies or a list of the top 3 companies I am looking to get into:
a) Business-to-Business firm that is entering or is established in Sustainability space
b) any B2B Corporation with multiple product-level brand identities that need to manage their enterprise brand strategy
c) also, looking for connection into DePaul’s new IMC program (through Communications School, under Jacqueline Taylor
5) Two companies I have relationships with
— RR Donnelley
— Federal Signal Corporation
I know that this will help both Linda and many others who follow along the same path. I can continually go into the group when I get emails from recruiters or employers looking for candidates and find someone like Linda much more easily.
I welcome all of those out of jobs to visit the group and also get the free tutorial guide and let’s get more people employed again!