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Writing Great Sales or Marketing Copy for Your Book

Writing Great Sales Or Marketing Copy For Your Book

So what are my tips when it comes to writing persuasive sales copy for your book? Following are six tips to consider:

Tip #1: Razor-Sharp Focus

Remove all distractions like social media, television, and mobile phones and sit down in a quiet room or place to work on your sales copy. Avoid doing this over a few sessions. You will need to gather your thoughts and pen them down. You need to treat good ad copy as a crucial part of the book. Therefore, having a clear focus is important.

Tip #2: A Good Flow

Good sales copy is seamless and it consists of these components: headlines, main body with images, videos and graphics, social proof or testimonials, and most important of all, a call to action. They come together like parts of a machine, like the organs of a human anatomy, like the different instruments in an orchestra.

Tip #3: Know Your Demographics

 Every product or service has a target group. Find one and work your magic on this group. If there are two strong groups of demographics, you can have two sales copies catering to each group. There is no one-size-fits-all solution. Know their fears or their mega problems and provide a clear, convincing solution. An online survey is one of the quickest ways to understand your target audience. Getting feedback from your e-mail list is also another cost-effective method.

Tip #4: A Strong Call to Action

This is the most important step. Many buyers hesitate to purchase due to a lack of urgency, price, the lack of a money-back guarantee, or a perceived lack of strong content. Your sales copy should cater to all these objections and eliminate every single one of these concerns.

Tip #5: Listen to the Experts

Like I’ve mentioned before, your long-term approach is to hire a copywriter. Remember, as self-publishers we are in the business of asset management. This means we have to let the specialists work their magic in their respective fields while we oversee the main writing process. If you can’t hire a copywriter, you could get advice from mentors or online resources.

Tip #6: Test, Test, Test…and Fine-Tune

There is no hard-and-fast rule for perfect sales copy. You have to put it to the test. Be brave enough to test, tinker around, and fine-tune. Different niches call for different strategies and as an expert in your own field, you will know your audience better than anyone. Keep and track all the data you collect and fine-tune from there. This is an evergreen process even for established self-published authors!

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