Cut Out Your Mission Statement and Replace It with Passion!

Image by Marit & Toomas Hinnosaar via Flickr

Thinking of creating a mission statement? Rethink that idea.

Opt instead for a Passion Statement. Here is a great example from Argo Tea:

Our passion is to bring teas directly from the growers around the world and blend them into unique and delicious signature beverages and teas. We are committed to being a sustainable conscious business by working with the best local and global tea, coffee, and food artisans and by contributing back to our communities to promote a healthy lifestyle and conservation of natural resources.

I’m now sitting and working on my new novel at Argo Tea on Randolph off of State Street. This is the original flagship store where the teas are brewed to perfection before they hit any discerning palate.

You can feel the passion inside this story, from their great teas to the people who serve them to the warm green and brown tables and chairs that circle their floors. Passion is a much better way to grow both your employee loyalty as well as customer loyalty.

What do you think? What places have you visited where the passion was real and contagious? How can you create that in your place of employment or for your company?