Social Media School: What Are Your Grades Like This Year?
A colleague just sent me a promotional piece for yet another social media expert. I took the time to look at his promo and I was impressed . . . until I went over to look at his following on…
A colleague just sent me a promotional piece for yet another social media expert. I took the time to look at his promo and I was impressed . . . until I went over to look at his following on…
A recent article in the Kellogg alumni magazine showcased a number of professors who shared insights on blogs like the following from David Dronove, a Kellogg professor, 'At the end of the day, our research doesn't really matter if it…
What does it mean to have a system for networking? I created a method to change random, "one-shot" networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be…
Wondering what works and what doesn't when it comes to "push" or outbound marketing or "pull" or inbound marketing? As Malcolm Gladwell mentions in his third book, Outliers an expert is someone who has had more than 10,000 hours of…
I was having a great conversation with a long-time colleague and friend, Stephen Meade last evening that lead to a discussion around what creates great social networking. Stephen offered the following insights: People love recognition, referrals, and revenue. To that…